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OBJECTIVE
Modern day Renaissance woman with almost 2 decades in the Internet Technology arena. Looking to channel this extensive digital expertise including start-ups, agencies, non-profits, b-b, b-c, intranets, extranets, ecommerce, social media, SEO, CMS, mobile, etc. into a more strategic and supervisory role, analyzing and applying digital solutions to business needs.


EXPERIENCE

2009- Current ~ Kimpact Inc. (Self) ~ NY, NY
Chief Digital Officer

  • Design: Business strategy, project/budget planning, creative design, information architecture, editing, coding, QA

  • SEO: Google Analytics set up, strategy, implementation/coding, monitoring

  • Social Marketing: Strategy, campaign set up/design, analytics

  • Project Spotlight: PrincetonInformation.com: rebuild of top IT recruiting firm, AudubonAdventures.org: new site for educational non-profit including javascript games, ExclusiveBev.com: B-B site redesign for beverage distributor

2001-2009 ~ National Audubon Society ~ NY, NY
Web Communications Manager

  • Oversaw national site, Intranet, and integration of magazine, centers, chapter sites

  • Manager of digital assets, Drupal CMS implementation

  • Social Media management including FB, Twitter, blogging

  • Key liaison between IT, Marketing, and Corporate

2000-2001 ~ Vizooal (closed 2001) ~ NY, NY
Director, Information Architecture

  • Led team of 4 other information architects

  • Facilitated business leads, development, proposals, closings

  • Facilitated project development/design sessions and usability labs

1999-2000 ~ PetPlace.com ~ NY, NY
Director of Internet Operations

  • Supervised creative, information architecture, web development teams

  • Oversaw integration with e-commerce partner pets.com

  • Writer/editor for site content

1995- 1999 ~ Snickelways Interactive (closed) ~ NY, NY
2nd employee in startup that grew to 140

  • Senior Information Architect: Created/standards, process and best practices for IA department

  • Marketing Manager: Qualified and generated over $3 million in new business

  • Project Manager: Set/managed project plans, budgets, functional specifications, client liaison

  • Interactive Television Producer: produced segments, hired talent, edited scripts for Time Warner and Cendant


Education

  • Columbia University, Center for Environmental Research and Conservation (CERC)

  • SUNY New Paltz


Software Proficency

  • Business: Word, Excel, PowerPoint, Sharepoint, Microsoft Project

  • Architecture/Design: Visio, Photoshop, Quark, InDesign, Illustrator

  • Coding: Dreamweaver, JavaScript, Flash, HTML 5, CSS3


Publications

  • AudubonMagazine.org: multiple blogs and photos

  • April 1998: Ghost wrote cover story for monthly issue of E-commerce World

  • Jan 1998: DM News “Simplified Shopping is the Key to Success”

  • Jan 1998: 3 part ecommerce for The Catalog Marketer, Volume 18, numbers 7-9

  • 1997: “Understanding ecommerce” Microsoft Press publication on supply chains

  • Oct 1996: Case study for EC.com magazine article

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